Hispanic marketing for medical practices requires an understanding of insurance and public coverage of medical expenses.
Before committing to Hispanic marketing for medical practices, owners of such practices need to know that Hispanics are the least insured and least covered by public medical programs of USA populations.*
This holds for both low-income and higher income Hispanics, and for Hispanic adults and children.
Hispanic Marketing For Medical Practices: Unisurance And Poor Health Rates Of Hispanic Children
Only about half of Hispanic children are insured, and insured rates for low-income Hispanic declined by five percent between 1997 and 2002. During this same period, insured rates also decreased by four percent for higher-income Hispanic children because public programs did not keep up with the drop in employer-sponsored health insurance.
In addition reports of Hispanic children in fair or poor health increased during the period. Thus, Hispanic children are disadvantaged compared to other children. Of 570,00 children who were uninsured and in fair or poor health, Hispanics comprised two-thirds. Yet they represent only one-fifth of the nation’s population of children.
Hispanic Marketing For Medical Practices: Unisurance And Poor Health Rates Of Hispanic Adults
Only 17 percent of all adults don't have health insurance, but almost 41 percent of Hispanic adults don't. From 1997 to 2002, uninsured rates increased from 53 percent to almost 57 percent for low-income Hispanic adults, and 17 percent to 25 percent for higher-income Hispanic adults. Hispanic adults report worse health status than Blacks or Whites, and their health got worse between 1997 and 2002. Low-income Hispanic adults reporting fair or poor health increased from 20 percent to 22 percent. Those with higher incomes reported their health worsening with a growth from 25 percent to 29 percent. Less than half of Hispanic adults are provided health insurance by employers. Overall Hispanic adults and children fared worse than Blacks or Whites in their general health and their ability to afford health care. Hispanic Marketing For MedicalPractices: Conclusion and Recommendations In the mean time don’t decide that it’s not worth implementing Hispanic marketing for medical practices, but realize that more than half of Hispanics are insured and as a population Hispanics need more health care than either Blacks or Whites. Plus, the goal of Hispanic marketing for medical practices is not just to make money. You can read about the importance of goal setting before implementing a Hispanic marketing program at I am completing a new e-book: Latino Medical Marketing. If you want to be notified when it is finished, just complete the form below. And as a bonus for completing the form, I’ll give you a free 30-minute consultation on how you can best market your physician practice to Hispanics. *Source for the 1997 to 2002 study: Kenneth Finegold and Laura Whemy, Snapshots3 of America’s Families: Race, Ethnicity, and Health. Copyright: Best Books Plus, Inc.,
Although the insurance and health information is six years old, the building economy around 2004 and the present recessed economy likely results in similar statistics. I’ll update as soon as new information is available.
Five Tips On Hispanic Marketing For Doctors. You can also get ideas for your Hispanic marketing at Latino Marketing For Medical Practices: 3 Ideas You Can Implement and other pages on this site.
Hispanic Marketing For Medical Practices