Hispanic marketing for doctors can be lucrative or a drain on your practice. The following tips will help you decide whether to consider a Hispanic marketing campaign.
Hispanic Marketing For Doctors Tip 1: Know The Hispanic Population In Your Service Area.
The states with the largest Hispanic populations are California, Texas, Florida New York, and New Mexico, but many other states have large enough Hispanic populations to provide you many new patients. Overall Hispanics compose 37 percent of the USA population, and comprise the nation’s fastest growing population.
Hispanic Marketing For Doctors Tip 2: Know The Type Of Hispanics In Your Service Area.
Some geographic areas have more recent immigrant Hispanic populations while others have more second and third generation Hispanics. How long Hispanics have lived in the USA, their education, and occupation contributes to how lucrative a patient base they make.
Recent immigrants, especially illegal immigrants, have limited resources to pay for medical care. Illegal immigrants don’t qualify for government assistance until they have been residents for several years. This, in addition to the fact that many work at jobs that offer no health insurance, means little income from attracting recent Hispanic immigrants as patients.
Hispanic Marketing For Doctors Tip 3: Understand What You Want To Accomplish With Your Hispanic Marketing Campaign.
If your reason for wanting to attract Hispanic patients is to build a more profitable practice, then you need to concentrate on second and third generation Hispanics with good jobs that provide health insurance.
Of course, additional income may not be your goal. You may just want to help Hispanic people, who otherwise would not get medical care. In that case, you’ll want to target recent immigrants and poor second and third generation Hispanics.
You can read more about Hispanic market segments to guide you in selecting the best segment to target at Latino Marketing For Physician Practices Guides 1-4 and Latino Marketing For Physician Practices Guides 5-7.
Hispanic Marketing For Doctors Tip 4: Be Prepared For The Additional Expense Of Attracting and Serving Hispanic Patients
Attracting and serving Hispanics will require additional expense and resources. It will be worth the expense if you market to Hispanics that have insurance or can pay.
But if you want to provide a percent of your time to care for people who can’t pay, be prepared for the additional costs. You need to know that your practice can carry the extra expense before implementing this type of Hispanic marketing campaign.
Hispanic Marketing For Doctors Tip 5: Get Someone With Knowledge of Hispanic Marketing To Design And Implement Your Campaign
Have you seen the commercial where the surgeon is instructing his patient over the telephone to operate on himself? The patient replies “Shouldn’t you be doing this?” Well, you trying to do your own marketing is like a patient self-medicating. Both get less than satisfactory results.
You could assign marketing to one of your staff members. But would you let one of them prescribe medicine to a patient?
You need a marketing expert who has specialized knowledge about marketing to Hispanics in order to reap full benefits from a Hispanic marketing campaign.
I offer a free 30-minute telephone consultation at your convenience. Just complete the form below. We’ll spend 30 minutes discussing your Hispanic marketing goals and how you expect to reach them.
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Five Tips on Latino Marketing For Medical Practices